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Rental Arbitrage in Seattle WA: Complete 2026 Guide to Profitable Short-Term Rentals

Seattle isn’t just coffee shops and tech campuses. It’s one of the strongest short-term rental markets on the West Coast, with 40 million visitors spending $8.8 billion across King County in 2024 alone. And with the FIFA World Cup arriving in 2026 — bringing an estimated 750,000 additional visitors and $929 million in economic impact — the window for rental arbitrage in Seattle has never been wider. I’ve watched operators in this market consistently clear $2,000-$4,000 per month in profit per unit, without owning a single property. The combination of year-round tech traveler demand, strong tourism infrastructure, and a rental market with willing landlords makes Seattle a top-tier arbitrage city if you know how to work the regulations.

What makes Seattle different from other major West Coast markets like San Francisco or Los Angeles? The cost-to-revenue ratio. Monthly rents for a one-bedroom hover around $1,750-$2,250 in prime neighborhoods, while nightly rates average $179-$240 depending on location and season. That spread creates real margin — something you won’t find in markets where rent eats 70-80% of gross revenue.

Why Seattle for Rental Arbitrage

Seattle’s fundamentals stack up in ways most cities can’t match. The metro area is home to Amazon, Microsoft, Boeing, Starbucks, and a growing biotech sector. That means a constant stream of corporate relocations, project-based workers, and business travelers who need furnished housing for weeks or months at a time. These aren’t price-sensitive backpackers — they’re professionals with corporate housing budgets who expect quality and will pay for convenience.

Here’s what makes the market particularly attractive for arbitrage operators:

  • Year-round demand floor: Even in the slowest winter months, Seattle’s tech economy keeps occupancy rates above 45-55%. You’re not running a seasonal operation — you’re running a business with predictable baseline income.
  • High ADR potential: The median nightly rate sits around $179, but well-positioned 1-bedroom units in neighborhoods like Capitol Hill or Ballard regularly pull $200-$250 per night during peak season. Top 10% performers command $392+ nightly.
  • Tourism growth trajectory: Visitor spending hit $8.8 billion in 2024 (a 7.2% increase from 2023), and the Visit Seattle 2025 annual report confirmed the region reached 95% of pre-pandemic visitor levels. The FIFA World Cup in 2026 will push it past 2019 numbers.
  • Cruise traffic: Nearly 2 million cruise passengers pass through Seattle’s port annually, creating consistent weekend and shoulder-season bookings for listings near Pioneer Square and the waterfront.
  • Convention demand: The expanded Seattle Convention Center drives massive group bookings. July 2025 recorded the highest monthly contracted convention room nights in 14 years, with 89.2% hotel occupancy — virtually matching 2019’s all-time record of 89.4%.
  • Medium-term rental opportunity: Seattle’s tech workforce creates strong demand for 30-90 day furnished rentals that fall outside STR regulations entirely. This gives you a regulatory workaround and a second revenue stream.

The combination of corporate travel, tourism, and event-driven demand creates multiple revenue streams that insulate you from any single downturn. If you’re exploring how to start an Airbnb business, Seattle deserves a serious look.

Seattle Short-Term Rental Regulations in 2026

Seattle regulates short-term rentals, and you need to understand the rules before signing your first lease. The city defines a short-term rental as any residential property rented for fewer than 30 consecutive nights. Here’s the regulatory framework as of 2026:

Licensing requirements:

  • You need a Short-Term Rental Operator’s License ($75 per unit annually) issued by the Department of Finance and Administrative Services.
  • You also need a Seattle Business License Tax Certificate.
  • Your license number (format: STR-OPLI-##-######) must be displayed on every listing across all platforms — Airbnb, Vrbo, Booking.com, and any direct booking site.

Primary residence rule: Seattle requires that the rental be the operator’s primary residence — meaning you must live there at least six months of the year. This is the biggest regulatory hurdle for arbitrage operators. In practice, many operators structure their portfolio so that one unit qualifies as primary residence and the second unit falls under the two-unit limit.

Unit limits: Hosts are limited to two units total, with at least one being their primary residence.

Safety and compliance: Units must meet current building and safety codes, comply with zoning restrictions, and provide guests with basic safety information and a local contact number. Smoke detectors, carbon monoxide detectors, and a fire extinguisher are required in every unit.

Tax obligations: Operators must collect and remit Washington State’s lodging tax, King County’s convention and trade center tax, and Seattle’s special hotel/motel tax. The combined tax rate runs roughly 15.6-16.3%. Platforms like Airbnb and Vrbo collect most of these automatically, but verify your specific obligations with a local CPA familiar with STR taxation.

Penalties: Operating without a license can result in fines, and the city has been increasing enforcement since 2023. Neighbors can report unlicensed operators, and the city cross-references listing platforms against their license database.

For the most current regulatory details, check Seattle’s official short-term rental page. The primary residence requirement means you’ll need to get creative with your business structure — many successful operators in Seattle use a combination of STR units and medium-term rentals (30+ nights) that fall outside the STR regulations entirely. A two-unit STR portfolio supplemented by one or two medium-term furnished rentals is the most common scaling model I see working here.

Top 5 Neighborhoods for Rental Arbitrage in Seattle

Not all Seattle neighborhoods perform equally for short-term rentals. After analyzing occupancy data, rental costs, and guest demand patterns, these five neighborhoods consistently deliver the strongest arbitrage margins:

1. Capitol Hill

Seattle’s most walkable neighborhood and a magnet for younger travelers and professionals. Dense restaurant and nightlife scene along Pike/Pine corridor, close to downtown, and served by the Link Light Rail at Capitol Hill Station. One-bedroom apartments rent for $1,800-$2,200/month, while nightly rates average $185-$230. The neighborhood’s character — indie bookshops, craft cocktail bars, vintage stores — drives consistently high occupancy year-round. Guests here tend to book longer stays (3-5 nights) and spend more locally, which means better reviews mentioning the “neighborhood experience.”

2. Ballard

A former Scandinavian fishing village turned trendy hotspot. Ballard’s brewery scene (14+ craft breweries in a 10-block stretch), waterfront parks at Golden Gardens, and the Sunday Farmers Market attract tourists and relocating professionals alike. Rents run $1,700-$2,100 for a one-bedroom, with nightly rates of $170-$220. Strong weekend demand from out-of-town visitors exploring the neighborhood’s craft scene. The Ballard Locks (Hiram M. Chittenden Locks) draw 1 million+ visitors annually — and many of those visitors need a place to stay.

3. Fremont

Self-proclaimed “Center of the Universe,” Fremont has quirky appeal that guests love — the Fremont Troll under the Aurora Bridge, the Sunday Market, Lenin statue, and proximity to the Burke-Gilman Trail for cycling. Slightly lower rents ($1,600-$1,900) with comparable nightly rates to Ballard make it one of the best margin plays in the city. The neighborhood also benefits from overflow demand when Wallingford and Ballard listings fill up during peak season.

4. Wallingford

A residential gem tucked between Fremont and the University District. Wallingford draws families and longer-stay guests who want a quieter experience with easy access to Gas Works Park (iconic skyline views) and Green Lake (3-mile walking loop). Average rents around $1,700-$2,000, with consistent mid-week occupancy from corporate travelers working at nearby tech offices. The neighborhood’s “real Seattle” feel gets mentioned frequently in guest reviews — that authenticity is a competitive advantage over downtown listings.

5. Queen Anne (Lower)

Lower Queen Anne sits right next to Seattle Center, Climate Pledge Arena (home of the NHL’s Seattle Kraken), and the Space Needle. Event-driven demand here is enormous — concerts, Kraken hockey games, WNBA Storm games, and festivals like Bumbershoot create booking spikes throughout the year. Rents are higher ($2,000-$2,500) but so are nightly rates ($200-$280), especially during events. A Kraken game night can push your rate 40% above your baseline. The tradeoff: higher rent means tighter margins during slow months. Best for operators who are aggressive with dynamic pricing.

Each of these neighborhoods is accessible by public transit and walkable enough that guests won’t need a car — a major selling point in your listings and a genuine convenience factor that drives 5-star reviews. For a broader look at Washington’s STR landscape, check the Washington state guide.

Seattle Rental Arbitrage Revenue Potential

The numbers are what matter. I’ve pulled together realistic projections based on current market data from AirDNA’s Seattle market report and local rental listings. These figures represent a well-optimized one-bedroom unit using dynamic pricing tools.

Neighborhood Avg Monthly Rent Avg Nightly Rate Occupancy % Monthly Revenue Monthly Profit
Capitol Hill $2,000 $205 74% $4,551 $2,051
Ballard $1,900 $195 72% $4,212 $1,812
Fremont $1,750 $190 70% $3,990 $1,740
Wallingford $1,850 $185 71% $3,940 $1,590
Queen Anne (Lower) $2,250 $240 76% $5,472 $2,722

Revenue = Nightly Rate × 30 days × Occupancy %. Profit = Revenue − Rent − ~$500 estimated operating costs (cleaning, supplies, software, insurance). Actual results vary based on furnishing quality, listing optimization, and seasonal fluctuations.

Top-performing operators — those in the top 25% — push monthly revenue above $5,100 with nightly rates of $271 or higher. The top 10% clear $7,359+ per month with occupancy rates around 87%. The gap between median and top performers comes down to listing quality, guest experience, and pricing strategy. That gap is your opportunity.

One thing worth noting: these numbers represent annualized averages. Your July revenue could hit $6,500+ while January might dip to $2,800. Smart operators budget based on annual projections, not peak-month numbers. Build your financial model around 65-70% average occupancy and you’ll always be ahead of plan.

Startup Costs for Seattle Rental Arbitrage

One of the biggest advantages of rental arbitrage is the low barrier to entry compared to buying property. But you still need capital to launch properly. I’ve broken costs into three tiers based on how much you’re working with. For a detailed breakdown, see the full Airbnb startup costs guide.

Expense Item Budget ($5K-$8K) Mid-Range ($8K-$11K) Premium ($11K-$16K)
Security Deposit $1,750-$2,000 $1,750-$2,000 $1,750-$2,500
First Month’s Rent $1,750-$2,000 $1,750-$2,000 $2,000-$2,500
Furniture & Decor $1,500-$2,500 (IKEA/FB Marketplace) $3,000-$4,500 (mid-range new) $5,000-$8,000 (designer/staged)
Kitchen & Linens $300-$500 $500-$800 $800-$1,200
Smart Lock & Tech $150-$250 $250-$400 $400-$600
Photography $0 (iPhone) $150-$250 $300-$500 (pro photographer)
Licensing & Insurance $200-$350 $200-$350 $350-$500
Initial Supplies $100-$200 $200-$350 $350-$500
Total Estimated $5,750-$7,800 $7,800-$10,650 $10,950-$16,300

The security deposit and first month’s rent are non-negotiable — Seattle landlords typically require both upfront. Where you can strategically cut corners is furnishing. I’ve seen operators furnish a solid one-bedroom for under $2,000 using Facebook Marketplace, estate sales, and IKEA basics. The key is making the space photograph well and providing a genuinely comfortable guest experience.

Where should you splurge? Bedding and towels. Spending an extra $300 on hotel-quality sheets, a memory foam mattress topper, and thick white towels pays for itself within the first month through better reviews. Guests notice cheap bedding immediately, and they mention it in reviews. A 4.8-star listing in Seattle earns 20-30% more than a 4.5-star listing — and that gap often comes down to sleep quality.

How to Find Arbitrage-Friendly Landlords in Seattle

This is where most aspiring operators get stuck. Finding a landlord who’ll say yes to subletting on Airbnb requires strategy, not luck. Seattle’s rental market has a healthy mix of individual landlords and property management companies, and your approach needs to differ for each.

Where to look:

  • Zillow and Apartments.com: Filter for individually-owned units (not large complexes managed by Greystar or Essex). Look for listings that have been on the market 14+ days — these landlords are more motivated to fill vacancies.
  • Craigslist Seattle: Still surprisingly active for rentals. Many independent landlords post here exclusively because they avoid the fees on larger platforms.
  • Facebook Marketplace and local rental groups: Seattle has several active housing groups where landlords post directly. Join “Seattle Rentals,” “Seattle Housing,” and neighborhood-specific groups for Ballard, Capitol Hill, and Fremont.
  • Drive neighborhoods: Look for “For Rent” signs in Ballard, Fremont, and Wallingford. These landlords often prefer personal relationships over online applications. A face-to-face conversation beats a cold email every time.
  • Networking: Connect with local real estate investor groups on Meetup. Landlords who own multiple properties are more likely to understand the arbitrage model and see it as a win-win.

What to say: Never lead with “I want to put this on Airbnb.” Lead with the value you bring. Here’s a pitch script that’s worked for me and other operators I’ve coached:

“Hi [Landlord Name], my name is [Your Name] and I run a professional furnished housing company here in Seattle. I specialize in providing clean, well-maintained corporate housing for business travelers and relocating professionals — people working at Amazon, Microsoft, and Boeing on short-term projects.

I’m interested in your [address] listing. Here’s what I offer that’s different from a typical tenant: I carry $1 million in commercial liability insurance. I handle all maintenance and cleaning professionally — your property will be maintained to hotel standards. I guarantee rent payment on time, every month, regardless of occupancy. And I typically sign 12-24 month leases.

I’m happy to share references from other property owners I work with, and I’d welcome a conversation about how this arrangement could work for you. Would you have 15 minutes this week to chat?”

The keys here: you’re positioning yourself as a business professional, not a side-hustler. You’re leading with insurance and guaranteed rent — the two things landlords care about most. And you’re asking for a conversation, not a commitment. For the full legal framework, review the rental arbitrage contract guide before approaching any landlord.

Expect a conversion rate of roughly 1 in 10-15 conversations. That sounds low, but you only need one yes to get started. After your first unit performs well and the landlord sees their property maintained better than any traditional tenant would, referrals start flowing. I know operators in Seattle who got their second and third units through landlord referrals alone.

Seattle Seasonal Demand Calendar

Pricing strategy in Seattle follows a clear seasonal pattern. Understanding when demand peaks and dips is the difference between a profitable month and a break-even one. Here’s the month-by-month breakdown based on historical occupancy and rate data:

Month Demand Level Avg Nightly Rate Occupancy % Key Events & Demand Drivers
January Low $155 48% Post-holiday slowdown, CES overflow from remote workers, corporate relocations
February Low $160 50% Valentine’s weekend spike, Lunar New Year events, early spring conferences
March Moderate $175 58% Spring break travel, cherry blossom season at UW Quad, tech hiring ramp-up
April Moderate $185 63% Mariners opening day, Sakura-Con (35,000 attendees), Emerald City Comic Con
May High $210 70% NW Folklife Festival, cruise season opens, Memorial Day weekend, tech conferences
June High $235 78% Pride Week, summer tourism ramp-up, Fremont Solstice Parade, outdoor concerts
July Peak $261 85% Seafair, 4th of July, cruise peak, convention peak, FIFA 2026 World Cup matches
August Peak $250 82% Bumbershoot, THING Festival, peak tourism, outdoor recreation season
September High $220 72% Labor Day, tech hiring season, PAX West (70,000+ attendees), back-to-school
October Moderate $195 64% Fall foliage, Leavenworth Oktoberfest day trips, Kraken NHL season starts
November Low-Moderate $170 55% Thanksgiving travel, holiday shoppers, early ski season at Stevens/Snoqualmie
December Low-Moderate $175 52% Holiday travel, NYE events, Enchant Christmas, corporate year-end relocations

The critical insight: Seattle’s “low season” isn’t that low. Even in January, you’re looking at nearly 50% occupancy. Compare that to a beach town that drops to 20-30% in winter, or a ski resort where summer is dead. This baseline demand from tech workers, corporate travelers, and medical tourists is what makes Seattle arbitrage sustainable year-round.

Smart operators use dynamic pricing tools to capture maximum revenue during peak months (June-September) and maintain competitive rates during slower periods. During events like Seafair, PAX West, or Kraken playoff games, rates can spike 40-60% above baseline with bookings filling within hours. Set your minimum nightly rate high enough to cover costs even at 40% occupancy, and you’ll never have a losing month.

Property Management and Automation in Seattle

Running one unit is manageable. Scaling to two (the Seattle limit for STR-licensed properties) or supplementing with medium-term rentals requires systems. Here’s how successful Seattle operators structure their operations:

Channel management: List on Airbnb, Vrbo, Booking.com, and Furnished Finder (for 30+ day stays that bypass STR regulations). Use a channel manager like Hospitable, Guesty, or OwnerRez to sync calendars and prevent double bookings. A double booking in Seattle during Seafair weekend could cost you a $1,500+ rebooking fee and a damaged reputation.

Automated messaging: Set up triggered messages for booking confirmation, check-in instructions (with smart lock codes), mid-stay check-in, checkout reminders, and review requests. This alone saves 5-8 hours per week per unit. I recommend building a digital guidebook (Hostfully or Touch Stay) with neighborhood restaurant recommendations, transit directions, and local tips. Guests in Capitol Hill and Ballard specifically appreciate hyperlocal recommendations.

Cleaning coordination: Build a roster of 2-3 reliable cleaning teams. In Seattle, expect to pay $100-$140 per turnover for a one-bedroom. Use Turno (formerly TurnoverBnB) to auto-schedule cleanings when guests check out. Pass the cleaning fee through to guests — the market supports $125-$150 cleaning fees in Seattle without hurting your booking rate. Always have a backup cleaner on speed dial. One missed turnover during peak season can cascade into a nightmare.

Smart home setup: Install a smart lock (August or Yale are the most popular among Seattle operators), a Noise Aware or Minut noise monitor (Seattle neighbors will report you to the city if guests are loud — noise complaints are the #1 reason for STR license revocations), and a Ring doorbell for package theft prevention. Total investment: $300-$500. These devices pay for themselves by preventing a single noise complaint or lockout situation.

Pricing automation: Manual pricing leaves money on the table. Period. Tools like PriceLabs or Beyond Pricing analyze market data in real-time and adjust your rates daily based on demand, day of week, local events, and competitor pricing. I’ve seen operators increase revenue 15-25% just by switching from manual to automated pricing. In a seasonal market like Seattle, where a Kraken game night and a random Tuesday require completely different pricing, automation isn’t optional — it’s essential.

For a full rundown of the tools that make this work, check the Airbnb automation tools guide. The right tech stack lets you manage two Seattle units in under 5 hours per week, mostly from your phone. And don’t skip proper insurance coverage — one bad guest incident without commercial liability coverage can wipe out an entire year of profit.

Seattle Rental Arbitrage FAQ

Is rental arbitrage legal in Seattle?

Yes, but it’s regulated. You need a Short-Term Rental Operator’s License ($75/year per unit) and a Seattle Business License Tax Certificate. The key restriction: Seattle requires STR operators to use their primary residence, and limits you to two units total. Medium-term rentals (30+ nights) are not subject to these STR regulations, which is why many operators combine both strategies. Check the Seattle Department of Construction & Inspections FAQ for the latest enforcement details.

How much can I realistically make per month with Seattle rental arbitrage?

Based on current market data, a well-optimized one-bedroom in a strong neighborhood generates $3,900-$5,500 in monthly revenue with 70-76% occupancy. After rent ($1,750-$2,250) and operating costs (~$500/month for cleaning, supplies, software, and insurance), net profit ranges from $1,500-$2,750 per unit. Top 10% performers in Seattle clear over $7,300 in monthly revenue. Your results depend heavily on listing quality, pricing strategy, and neighborhood selection.

What’s the best neighborhood for a first-time Seattle arbitrage operator?

Fremont or Ballard. Both offer a favorable rent-to-revenue ratio with rents under $2,000 and nightly rates above $185. They’re popular with guests (strong review profiles across the platform), have active local scenes that market themselves through social media and travel blogs, and attract a healthy mix of tourist and business travel. Capitol Hill is excellent but more competitive — save it for your second unit when you have reviews and operational experience backing you up.

How does the primary residence requirement affect rental arbitrage?

This is the most common question I get about Seattle. The primary residence rule means you need to live in one of your STR units for at least six months of the year. Practically, operators handle this by: living in a two-bedroom and renting out the second bedroom as an STR, operating one unit as their primary residence STR (renting it out when they travel for work or vacation), and adding medium-term rental units (30+ night minimum stays) which are not subject to the primary residence requirement. The medium-term strategy is increasingly popular — corporate housing in Seattle commands strong rates without the regulatory overhead.

What taxes do I need to pay on Seattle short-term rental income?

You’ll owe Washington State lodging tax (6.5% state sales tax + state/county hotel taxes), Seattle’s hotel/motel tax, and King County’s convention and trade center tax. The combined rate is roughly 15.6-16.3% depending on the exact location within Seattle. Airbnb and Vrbo collect and remit most of these automatically. You’re also responsible for federal income tax on your net profit and self-employment tax if this is your primary income. Work with a CPA who understands short-term rental taxation — there are significant deductions available for furniture depreciation, supplies, cleaning, software subscriptions, mileage, and a home office.

How long does it take to become profitable in Seattle?

Most operators break even on their startup costs within 2-3 months if they launch during spring or summer. A unit launched in July with $7,000 in startup costs and $2,000/month in profit recoups the investment by September. Launching in January is harder — lower occupancy and rates mean break-even might stretch to 4-5 months. Time your first unit launch for April-June if possible to capture the summer peak immediately. That early revenue gives you a financial cushion heading into the slower winter months.

Will the 2026 FIFA World Cup in Seattle affect rental arbitrage?

Absolutely. Seattle is hosting multiple FIFA World Cup matches at Lumen Field in summer 2026, with an estimated 750,000 additional visitors and $929 million in projected economic impact. During match weeks, expect nightly rates to spike 2-3x above normal summer rates. If you can have a unit operational before June 2026, you’ll be positioned to capture what could be the single most profitable month in Seattle’s short-term rental history. Operators who were set up in other World Cup host cities (Brazil 2014, Russia 2018, Qatar 2022) reported 3-5x normal revenue during tournament weeks. The clock is ticking on this opportunity.

Getting Started with Rental Arbitrage in Seattle

You’ve got the data. You know the neighborhoods, the regulations, the numbers. Here’s the step-by-step path to launching your first Seattle rental arbitrage unit:

  1. Get your legal foundation set (Week 1): Register for a Seattle Business License Tax Certificate. Understand the primary residence requirement and decide your unit structure. Consult with a local CPA on tax obligations. Set up an LLC if you’re planning to scale beyond one unit.
  2. Identify your target neighborhood (Week 1-2): Based on the revenue data above, pick 2-3 neighborhoods to focus your search. Drive each neighborhood at different times of day to understand the vibe, parking availability, walkability, and guest appeal. Check Walk Score ratings — anything above 85 is ideal for STR performance in Seattle.
  3. Start landlord outreach (Week 2-4): Contact 10-15 landlords per week using the pitch script above. Focus on individually-owned units that have been listed for 14+ days. Prepare your professional packet: one-page business plan, proof of insurance (or commitment to obtain), and references from previous landlords or business partners.
  4. Secure and furnish your unit (Week 4-6): Once you have a signed lease with explicit subletting permission (get it in writing — verbal agreements don’t protect you), move fast on furnishing. Order your smart lock, set up your channel manager, and schedule a professional photographer. Have your listing copy drafted before the furniture arrives.
  5. Launch and optimize (Week 6-8): Go live on Airbnb first (largest audience), then add Vrbo and Booking.com within the first week. Price aggressively low for your first 3-5 bookings to build reviews quickly. Respond to every inquiry within 15 minutes — response time directly impacts your search ranking on Airbnb. Offer a small discount for guests who book directly after their first stay.
  6. Apply for your STR license (Immediately): Submit your Short-Term Rental Operator’s License application as soon as you have your lease signed. Display the license number on all listings from day one. Operating without a displayed license is the easiest way to get flagged and fined.

The entire process from decision to first guest can happen in 6-8 weeks. Most of that time is landlord outreach — once you have a signed lease, you can be live in 10-14 days if you move with urgency.

Seattle rewards operators who treat this like a real business. Professional furnishing, automated systems, dynamic pricing, and consistent guest communication separate the top 10% ($7,300+/month revenue) from the median ($3,900/month). That’s not luck. That’s execution and attention to detail.

If you’re serious about building a rental arbitrage business — in Seattle or any of the top cities for Airbnb arbitrage — the 10XBNB program gives you the exact playbooks, landlord scripts, furnishing checklists, and automation systems that operators are using right now to scale to $10,000+ per month. The Seattle market is wide open for anyone willing to do the work. With the FIFA World Cup coming in 2026, the operators who move now will be positioned to capture the biggest short-term rental opportunity this city has ever seen.

Official Photograph of Shaun Ghavami
Co-Founder at  | Website

Shaun Ghavami is the Founder of 10XBNB, an online coaching program that teaches individuals how to build a profitable Airbnb business – and an Airbnb Superhost® who has generated over $5 million in booking fees and has over 1,000 5-star guest reviews on his Airbnb management company Hosticonic.com. Shaun has an official Finance Degree from UBC and completed certification with Training The Street.

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