How To Write A Killer Airbnb Description

How To Write A Killer Airbnb Description

A well-written listing is crucial when renting out a property on Airbnb. Your property description can make the difference between being booked up for months or having no one show interest in your place. 

Your listing description is one of the first things potential guests will see when searching for a place to stay, so it’s important to make a good first impression. 

If you want to make sure you’re getting the most bang for your buck, read on to find out how you can write a killer Airbnb description!

The Basic Structure of Airbnb Listing Descriptions:

When you sit down to write your Airbnb listing description, there are a few key elements you should always include: 

  • A catchy headline
  • A brief introduction to your space
  • A detailed list of amenities
  • High-quality photos
  • Guest reviews (if you have any)
  • Your contact information

Create an informative and engaging listing that attracts guests and makes your Airbnb listing stand out.

Writing a catchy title:

Your title is one of the first things guests will see when they come across your listing. It’s important to make it count. A good title should be attention-grabbing and give an accurate idea of what guests can expect from your rental.

Here are some tips on how to write a catchy title:

1. Keep it short and sweet

2. Use keywords that accurately describe your rental

3. Be creative and try to stand out from the crowd

4. Don’t be afraid to experiment- you can always change your title if it’s not working

5. Ask for feedback from friends or family to get some ideas

Unique Selling Points (USPs)

When writing an Airbnb description, one of the most important things to remember is your unique selling points (USPs). These things make your rental stand out from all the others on the market and will convince potential guests to choose your place over all the others.

Some tips for coming up with strong USPs for your Airbnb rental include:

– highlighting any special features or amenities that your rental offers

– stressing the unique character or charm of your property

– emphasizing the great location of your rental

– touting any other selling points that you feel would be most appealing to potential guests

Remember, when writing a great Airbnb description, it’s important to focus on what makes your rental special and different from all the others. By stressing your USPs, you’ll be sure to write a description that will grab attention and result in more bookings.

Attention grabbers

Make sure your Airbnb description starts with a bang! An attention-grabbing opening will make readers want to keep reading. Here are some tips for writing an attention-grabbing opening for your Airbnb listing:

1. Use strong adjectives to describe your space.

2. Write about what makes your space unique.

3. Share why guests will love staying in your home.

4. Use interesting facts or statistics about your property.

5. Ask a rhetorical question that piques curiosity.

Specials and Discounts

Offer your potential guests special deals and discounts to capture their attention. Here are a few tips on how to do so:

– Firstly, ensure that your discount is significant enough to entice guests. A small 5-10% discount is unlikely to sway someone’s decision, so aim for at least 20%.

– Secondly, be clear and concise in your messaging. Don’t try to hide the discount behind complicated terms and conditions – state the amount of money that will be taken off the total price.

– Lastly, consider offering discounts for longer stays or groups of guests. This shows that you’re flexible and willing to work with potential guests to give them the best possible experience.

Use compelling images:

Compelling images are essential for a successful Airbnb listing. Not only do they need to be high quality and accurately represent the space, but they also need to be compelling and inviting.

The first image is the most important, as it will be the thumbnail image that appears in search results. Make sure this image is eye-catching and accurately represents the space.

The rest of the images should give potential guests a good sense of the space, its amenities, and its overall vibe. A mix of close-ups and wide shots is typically best. And don’t forget to include some images of the surrounding neighborhood – potential guests will want to see what’s nearby!

airbnb image

Convince & persuade

When you’re writing your Airbnb description, it’s important to remember your goal: to convince and persuade potential guests to book your rental. You’ll need to make sure your description is concise, accurate, and compelling to achieve this.

Here are some tips to keep in mind when writing your Airbnb description:

1. Use persuasive language

When writing your Airbnb description, use language that will persuade potential guests to book your rental. For example, instead of saying, “my rental is close to the beach,” try saying, “my rental is the perfect place for a summer getaway.”

2. Be clear and concise

When writing your Airbnb description, make sure you’re clear and concise. Use simple language that everyone can understand. Avoid using jargon or technical terms. And remember to proofread your description before you publish it!

3. Highlight what makes your rental unique

When you’re writing your Airbnb description, highlight what makes your rental unique. What amenities do you offer that other rentals don’t? What’s the perfect location for your rental? Why will guests love staying in your rental? Answering these questions will help you write a killer Airbnb description.

4. Tell a story:

Help guests envision themselves enjoying their stay at your rental by describing the amenities and activities available to them.

Be Truthful

When writing your Airbnb description, always be truthful. Refrain from misleading guests by inflating the size of your space or adding amenities that don’t exist. Not only is this dishonest, but it will also reflect poorly on your reviews. Be upfront about what guests can expect from your rental, and you’ll be sure to attract honest, respectful guests who will appreciate your space for what it is.


Writing a great Airbnb description is essential in getting more bookings and making your guests feel welcome. With these tips, you should be well on your way to crafting a killer Airbnb description that will make both potential guests and the Airbnb algorithm take notice. Keep it concise, informative, and friendly – remember to include all the important information but don’t forget to leave some room for personality! With practice, you’ll soon become a pro at writing fantastic descriptions for your future listings. Good luck!

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