Airbnb has redefined travel, moving beyond mere accommodations to create immersive, authentic connections through Airbnb Experiences. These offerings allow travelers to engage with local cultures, histories, and communities in ways that traditional tourism can’t match. With the relaunch, Airbnb will introduce new experiences that enhance user engagement and cater to both locals and travelers.
Whether you’re a guest seeking a cooking class in Rome or a host looking to share your passion, Airbnb Experiences deliver insider access to the world’s most vibrant destinations.
With the program’s relaunch planned for 2025, now is the time to understand its potential and how it can transform your travel or hosting journey. The launch of this program is significant as it aims to provide innovative ways for hosts to connect with audiences while adapting to current circumstances.
For hosts, programs like 10XBNB provide the expertise to dominate this market, ensuring your offerings stand out and drive more bookings. These Airbnb Tips are worth considering in 2025!
Introduction to Airbnb Experiences
Airbnb Experiences are a unique way for hosts to connect with travelers and provide them with unforgettable local adventures. By offering a wide range of activities and events, hosts can share their passion and knowledge with guests, creating a memorable experience for both parties. With the rise of online experiences, hosts can now reach a wider audience and provide virtual experiences that cater to solo travelers, families, and tourists alike. As CEO Brian Chesky stated, experiences are an integral part of Airbnb’s vision, and the company is committed to providing a platform for hosts to create unique and authentic experiences.
Does Airbnb Still Offer Experiences?
Yes, Airbnb Experiences are alive and thriving, with a major relaunch set for 2025. Launched in 2016, the program connects guests with locals who lead unique activities, from outdoor adventures to cultural workshops. Past issues with integrating these offerings have provided valuable lessons, informing the upcoming relaunch to ensure a more effective and appealing platform.
Despite a pause in 2023 to refine the platform, Airbnb CEO Brian Chesky emphasized the need for offerings that are exclusive to Airbnb, ensuring they outshine generic tours. Setting clear expectations for guests regarding what they should anticipate and prepare for is crucial for the success of these experiences.
In 2024, Airbnb reported 483 million nights and experiences booked, a 9.8% year-over-year increase, proving the program’s enduring appeal.
For hosts, this is a golden opportunity to create experiences that captivate guests and boost income, especially with 10XBNB’s proven strategies to optimize listings.
How Airbnb Experiences Work
Airbnb Experiences are host-led activities designed to connect travelers with local communities. Unlike standard tours, these offerings are personal, often reflecting the host’s expertise or passion.
Activities that can be offered as Airbnb Experiences include unique insights into local culture, personal connections, and expert knowledge in various fields. However, there are restrictions on what can be offered, as Airbnb prohibits services and activities that are deemed unsuitable for their platform.
A local guide might lead a photography tour in Italy, sharing hidden spots for stunning shots, or a chef could host a cooking class showcasing regional dishes.
Guests browse these offerings on the Airbnb website, filtering by city, interest, or date.
The maximum group size is typically small, ensuring an intimate, great experience. Hosts earn income, with Airbnb taking a 20% commission, while guests gain insider access to authentic moments.
The Booking Process
To find Airbnb Experiences, visit the Airbnb website and enter your destination in the search bar. Results display a range of offerings, from food tastings to outdoor activities, with filters for price, language, or time, including costs per person for various activities.
Each listing details the host’s story, what’s included, and guest feedback.
Booking is seamless, similar to reserving a stay, and guests can expect clear communication from the host. For solo travelers or families, these experiences offer a way to connect with locals and create lasting memories.
The Host’s Role
Becoming an Airbnb host for experiences requires creativity and a passionate approach to sharing activities. Hosts must meet Airbnb’s quality standards, ensuring their offerings are safe, engaging, and unique. For those looking to enhance their hosting skills and meet these standards, an Airbnb Property Management Course is highly recommended.
No property ownership is needed, making this an accessible way to enter the experiences business. Co-hosts can assist with team management, handling logistics like guest communication or scheduling.
10XBNB’s coaching program equips hosts with strategies to craft standout experiences, leveraging historical data to target high-demand markets.
Types of Experiences
Airbnb Experiences come in various forms, including outdoor activities, cooking classes, and cultural events. Hosts can create experiences that showcase their local connections and insider access, providing guests with a unique perspective on the city or community. From food tours to art workshops, the possibilities are endless, and hosts can use their expertise and knowledge to craft an experience that stands out from the crowd. Popular Airbnb Experiences include guided tours, wine tastings, and cooking classes, which allow guests to immerse themselves in the local culture and history. With the introduction of online experiences, hosts can now offer virtual events and activities that cater to a wider audience, including those who may not be able to travel physically.
Where to Find Airbnb Experiences
Airbnb Experiences are easily accessible on the Airbnb website or app under the “Experiences” tab. Guests can search by city, such as Rome or New Orleans, or browse popular Airbnb Experiences like wine tastings or cultural tours.
These experiences are marketed not just to travelers but also to locals, using short-form video advertisements to drive engagement and ensure the category’s success. The platform’s intuitive design lets you filter by interest, ensuring you find offerings that align with your travel goals. In 2024, Airbnb reported over 100,000 experiences available globally, catering to diverse tastes and budgets.
For hosts, 10XBNB’s analytics tools help optimize listings to appear higher in search results, driving more bookings.
The Power of Online Experiences
Online Experiences, launched during the 2020 lockdown, remain a key part of Airbnb’s offerings. These virtual activities allow guests to engage with locals from anywhere in the world, learning skills like cooking or dancing without leaving home.
Hosts benefit from lower overhead costs, as no physical venue is required, making it a scalable experiences business.
Popular online experiences include virtual art workshops or guided city tours via video. 10XBNB’s mentorship program teaches hosts how to create compelling online experiences, tapping into global demand.
Why Online Experiences Matter
Online Experiences break geographical barriers, connecting guests with hosts across the world. A guest in New York can join a pasta-making class in Italy, gaining cultural insights from a local guide.
These offerings are ideal for solo travelers or corporate teams seeking unique bonding activities. Hosts can expect consistent income, as online experiences attract guests year-round. With 10XBNB’s guidance, hosts learn to market these offerings effectively, ensuring maximum visibility.
Unique Experiences That Stand Out
Airbnb Experiences thrive on originality. Unlike generic tours led by licensed tour guides, these offerings reflect the host’s personal story and expertise. For example, a host might lead a hike to local attractions, sharing untold history, or offer a pottery workshop rooted in their craft.
To create appealing experiences, hosts should research what guests are most interested in, such as local activities and guest preferences.
Popular Airbnb Experiences include food tours, adventure activities, and wellness retreats. Guests crave these authentic moments, and hosts who create experiences that resonate can dominate the market. 10XBNB’s coaching helps hosts identify high-demand niches, ensuring their offerings outshine the competition.
Choosing the Perfect Location
When it comes to choosing the perfect location for an Airbnb Experience, hosts should consider factors such as accessibility, convenience, and local attractions. A location that is easily accessible and offers a unique perspective on the city or community can make all the difference in creating a great experience. Hosts can use online tools and resources, such as the Airbnb website, to research and discover new locations and attractions that can enhance their experience. Additionally, hosts can leverage their local connections and knowledge to create an experience that showcases the best of the city or community. By focusing on the needs and interests of their guests, hosts can create an experience that is both memorable and enjoyable.
The Business Opportunity for Hosts
Airbnb Experiences are a lucrative avenue for hosts to diversify income. By pairing experiences with stays, hosts can enhance guest satisfaction and drive repeat bookings.
For instance, a beachfront Airbnb could offer surf lessons, complementing the stay with an unforgettable activity. Programs like 10XBNB provide actionable insights, teaching hosts how to leverage Airbnb’s platform for maximum profit. From pricing strategies to guest communication, their expertise ensures hosts succeed in the experiences business.
Scaling with 10XBNB
10XBNB’s mentorship program is a game-changer for hosts aiming to scale their Airbnb Experiences. With access to advanced analytics and one-on-one coaching, hosts learn to optimize pricing, target high-demand periods, and create offerings that attract guests.
The program’s “bed flipping” strategy, which has generated over $7 million in bookings since 2018, can be adapted to experiences, ensuring hosts maximize income. By joining 10XBNB, you’re not just hosting—you’re building a thriving business.
Enhancing Guest Stays with Experiences
Pairing Airbnb Experiences with stays creates a seamless travel package. Guests booking a cabin through Airbnb might love a guided forest hike, enhancing their visit. Hosts can upsell these offerings, boosting revenue while delivering a great experience.
Before launching, consider testing these experiences with friends to gather valuable feedback and refine your offerings.
For inspiration, check out Airbnb outdoor ideas to elevate your property’s appeal. 10XBNB’s data-driven approach helps hosts identify which experiences resonate with their guests, ensuring higher bookings.
The Role of Local Connections
Airbnb Experiences foster local connections, allowing guests to engage with communities in meaningful ways. A host sharing their city’s untold stories or leading a food tour creates bonds that hotels can’t replicate.
These interactions drive positive feedback, crucial for boosting a host’s visibility on Airbnb. 10XBNB teaches hosts how to craft experiences that highlight local attractions, ensuring guests leave with unforgettable memories.
The experiences market is competitive, with licensed tour guides and commercial operators vying for guests. Airbnb Experiences stand out by focusing on personal, authentic offerings. Hosts must create experiences that reflect their passion, whether it’s a cooking class or a cultural workshop.
Gathering suggestions from guests and peers is crucial for enhancing the overall quality of Airbnb experiences. Actively soliciting feedback helps drive continuous improvement and allows hosts to refine their offerings based on valuable input.
10XBNB’s analytics tools help hosts analyze competitor offerings, ensuring their listings rank higher and attract more guests.
Marketing Your Experience
Marketing an Airbnb Experience requires a strategic approach that showcases the unique aspects of the experience and appeals to the target audience. Hosts can use sponsored posts and social media to promote their experience and reach a wider audience. By highlighting the key features and benefits of their experience, hosts can attract more bookings and create a loyal following. Additionally, hosts can use online tools and resources, such as the Airbnb website, to optimize their listing and improve their visibility. With the right marketing strategy, hosts can increase their income and create a successful experiences business. As Mitch Bach, a partner in the Tourpreneur and TripSchool CEO, stated, Airbnb is on the right track with its new strategy, and hosts can benefit from the company’s focus on experiences and community. By leveraging their passion and expertise, hosts can create unique and authentic experiences that showcase the best of their city or community.
The Impact of Guest Feedback
Feedback is the lifeblood of Airbnb Experiences. Positive reviews boost a host’s credibility, while constructive criticism highlights areas for improvement. Responding to feedback professionally shows guests you’re committed to their satisfaction. 10XBNB’s coaching emphasizes proactive communication, teaching hosts to address concerns before they impact reviews, ensuring a steady stream of five-star ratings.
Crafting a Winning Experience
Creating a standout Airbnb Experience requires strategic planning. Hosts should focus on their unique expertise, whether it’s photography, food, or history. Listings must be clear and appealing, with compelling descriptions and high-quality photos.
For ideas on enhancing your property’s appeal, explore Airbnb decorating service. 10XBNB’s templates and coaching guide hosts through the process, ensuring their offerings captivate guests.
The Future of Airbnb Experiences
With the 2025 relaunch, Airbnb Experiences are poised for growth. New features, such as celebrity-led “Icons” collaborations, will elevate the platform’s appeal. Airbnb has utilized a sponsored post strategy to promote these new features and encourage submissions for their Experiences platform. Hosts who adapt to these changes and create innovative offerings will thrive.
10XBNB’s forward-thinking strategies prepare hosts for this evolution, ensuring they stay ahead of the curve. Airbnb announced its relaunch plan for Airbnb Experiences through a sponsored post Tuesday, outlining new features and emphasizing its shift towards more mainstream attractions and licensed experiences.
Why 10XBNB Is Your Key to Success
To dominate Airbnb Experiences, you need more than passion—you need a proven system. 10XBNB’s mentorship program, led by experts like Shaun Ghavami, equips hosts with the tools to succeed. From optimizing listings to scaling operations, their coaching transforms your vision into a six-figure business. Ready to unlock your potential? Join 10XBNB and turn your Airbnb Experiences into a revenue-generating powerhouse.
Maximizing Income with Strategic Offerings
Hosts can maximize income by aligning their Airbnb Experiences with market trends. Data from 10XBNB shows that experiences tied to local culture, like artisanal workshops, drive higher bookings. For properties with large spaces, consider hosting events like weddings, as outlined in Airbnb wedding. By leveraging 10XBNB’s analytics, hosts can set competitive prices and target high-demand periods, ensuring consistent revenue.
Building a Community Through Experiences
Airbnb Experiences build communities by connecting guests with locals who share their passions. A host leading a group hike fosters friendships among travelers, creating a sense of belonging. These interactions drive repeat bookings and word-of-mouth referrals. 10XBNB’s private community connects hosts with industry experts, providing a network to share ideas and grow your experiences business.
The Global Appeal of Airbnb Experiences
Airbnb Experiences have global reach, with offerings in over 220 countries. Guests can discover a truffle-hunting adventure in Italy or a jazz tour in New Orleans, each reflecting the host’s unique perspective. This diversity attracts travelers seeking authentic, non-touristy experiences. 10XBNB’s global insights help hosts tailor their offerings to international guests, ensuring broad appeal.
Pro Tips for Hosts
- Leverage Data: Use 10XBNB’s analytics to identify high-demand experiences in your city.
- Personalize Offerings: Tailor experiences to your guests’ interests, like offering Airbnb storage ideas for practical stays.
- Engage Early: Proactively communicate with guests to ensure a great experience, reducing negative feedback.
- Upsell Strategically: Pair experiences with stays, such as a cooking class for guests at your 10-bedroom vacation rental.
Pros and Cons of Airbnb Experiences
Pros
- Additional Income: Hosts diversify revenue without needing a property.
- Global Reach: Online experiences connect with guests worldwide.
- Community Building: Fosters local connections and guest loyalty.
- Flexibility: Hosts set their schedules and pricing.
Cons
- Commission Fees: Airbnb’s 20% cut impacts earnings.
- Competition: Standing out requires unique, high-quality offerings.
- Time Investment: Creating and managing experiences demands effort.
Conclusion: Seize the Opportunity
Airbnb Experiences are more than activities—they’re a gateway to authentic travel and profitable hosting. With the 2025 relaunch, hosts have a chance to redefine how guests connect with the world. By partnering with 10XBNB, you gain the knowledge, tools, and community to dominate this market. Don’t settle for average—join 10XBNB today and transform your Airbnb Experiences into a legacy of success.
